HighRoad Technologies Inc. has spent decades designing, implementing and supporting technology solutions. In 2022, the company began shifting its primary focus from consulting services to the development of commercial software applications.
Scoldy Social is the result of that transition: a public social platform created to give people a stronger voice for both criticism and praise while placing greater emphasis on accountability, meaningful discussion and participation.
Social platforms have created extraordinary opportunities for people around the world to communicate. They have also shown the limitations of systems built primarily around short-term engagement.
HighRoad approached Scoldy from a different perspective. The goal was to create a platform where criticism can be direct, praise can be meaningful, and participation carries an expectation of personal accountability.
Scoldy is not intended to be a complaint site. It is a public voice for criticism and praise, supported by communities where people can discuss issues, organizations, experiences and ideas across geographic and cultural boundaries.
Winners Cloud Social
The original proof of concept used to explore the platform,
participation model and underlying social-network architecture.
TrueTalk Social
The prototype matured into a functioning web and mobile platform
and provided the foundation for extensive product refinement.
Scoldy Social
The current production identity and platform, representing the
move from development and refinement into commercialization
and growth.
Scoldy is designed for people who want to say what they actually think. The platform supports criticism, recognition, discussion and public commentary without reducing every conversation to simple approval.
Accountability is central to the Scoldy philosophy. Participation is supported by standards of conduct, reporting tools, moderation and governance intended to encourage open discussion without abandoning responsibility.
Scoldy Communities provide places to organize discussion around shared interests and subjects while encouraging equal participation and learning across countries, cultures and viewpoints.
Scoldy Social is an operating platform, not a concept. It is available on the web and as mobile applications for iOS and Android.
HighRoad's current focus is commercialization: expanding awareness, building participation, developing revenue and creating the scale required for long-term growth.
Explore the platform, join the conversation and see the product HighRoad Technologies is bringing to market.
Visit Scoldy Social